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Prospective Students
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We will guide you to make all the right decisions concerning your future.
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Why Choose Distance Learning
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Distance Learning is the future in Global Education and CIM(BVI) has been a pioneer for more than 15 years.
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What people say
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Our staff, students and alumni excel in many areas. These are their success stories.
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Public Relations & Advertising (MBA)
The aim of this MBA program is to enable students to understand the principles of public relations and advertising and explain the ways in which they can be used to develop successful PR and advertising programs.
The two disciplines are combined under one MBA program thus confirming their inter-dependence and both disciplines are examined from a marketing perspective. We live in a world where the unpredictable and unforeseen exogenous factors are ever so dominant and corporations which ignore the possible disasters from social, political, governmental and environmental threats cannot be considered prudent. This is why this MBA program would be invaluable to every executive whether in the private or public sectors.
Areas covered include: Public Relations – Principles and PR in action; Media relations; public relations and marketing; Public relations in central and local government; ethics and codes of professional conduct; crisis management; sponsorships.
Advertising – the advertising agency; advertising planning and budgeting; media research; consumer research; sales promotion; advertising effectiveness; advertising and society; international, multinational; global advertising.
1.PRACTICE OF MARKETING
2.MARKETING COMMUNICATIONS
3.PUBLIC RELATIONS & ADVERTISING
4.THE PRACTICE OF PUBLIC RELATIONS & ADVERTISING
5.INFORMATION TECHNOLOGY
6.PUBLIC RELATIONS & ADVERTISING FOR SERVICES
7.RELATIONSHIP MARKETING
The MBA Programs
What is an MBA Degree?
MBA is an abbreviation for Master of Business Administration. With the growing globalization of the world economy an increasing number of companies and organizations require top managers with an MBA degree. Today the MBA has become a title which characterizes achievement academic and professional in the subject area such as an MBA in banking or shipping or insurance etc.
The MBA program developed originally in the United States and soon afterwards was introduced in the U.K. It is currently expanding rapidly in continental Europe.
The Cyprus Institute of Marketing (BVI) MBA
The Cyprus Institute of Marketing (BVI) MBA programs are action oriented and are designed to accelerate the managerial and leadership development process in various disciplines.
With an MBA a knowledge of management skills and operating techniques is developed.
Management in both the private and public sectors requires increasingly the highest level of
relevant training along with vision, analytical skills and the ability to implement
far-reaching decisions.
The MBA programs stimulate students to look beyond the narrow boundaries and horizons
for higher level career planning.
AIMS
The MBA programs offered by our Institute are designed for practicing managers with previous relevant education, training and work experience who are required to make a major contribution to the policy of their organizations.
The particular focus of the program is to enable a manager to operate at a strategic level and to manage effectively within a complex and uncertain environment.
The close links which have been established with industry, commerce and the public sector have contributed to the development and design of the programs and means that the student possesses the knowledge and skills of his subject matter.
The Specific Targets of the MBA Programs are to:
- Enable students to gain a broad understanding of the Managerial techniques of decision making.
- Provide a global view of organization and their environment and enable students to face the challenges of the 21st Century.
- Underline the importance and significance of the increased managerial effectiveness and competence, and understand the strategic approach.
- Enrich students’ development and managerial prospects through learning within the context of their own experiences, their current and future needs and the needs of their market and Society.
At the end of the program the student will be able to:
- Comprehend and appreciate the concepts and theories and see to what extent these theories are applicable in the real and changing world.
- Understand and evaluate the objectives and importance of formulating strategies in a local and global context.
- Be able to diagnose and analyse intricate situations and deal with unforeseen exogenous - factors affecting the internal environment of his/her Organisation.
- Deal effectively with the human deficiencies and be able to tackle human friction and lead his/her team through tough decisions and times.
- Face the challenges of career requirement more confidently and increase his/her advancement prospects into acquiring a senior managerial ability.
Admission Requirements
Entry requirements are flexible and are based on a candidate’s proven academic ability, motivation, experience as a manager or business executive and an assessment of the benefits that he or she is likely to derive from the program. The usual minimum academic qualifications required are a First Degree in any discipline from this Institute, or a second class Honours Degree from a British or U.S. accredited University, or any other approved and recognized English speaking University or a professional qualification in such subjects as Accounting, Marketing, Insurance, Shipping etc from UK Chartered Examining Bodies.
The decision of the Admissions Board shall be final. No Reason for acceptance or rejection shall be given to candidates. The Institute reserves the right to vary its admission criteria from time to time. The Academic Registrar is responsible for the interpretation of the admission criteria and may impose other conditions to be satisfied before admission.
Date of Commencement
Students can apply for admission and start their studies anytime throughout the year.
Duration of Study
Minimum period 12 months
Maximum period 36 months
Examination Dates
Exams are held at approved Overseas Centres EVERY JUNE and JANUARY. Students are NOT allowed to sit for the exams before the lapse of 9 months from the date of registration into the program. Students wishing to enter for the examinations MUST complete an examination entry form (EEF79) and sent it to the Institute at least ONE MONTH prior to the examination dates.
MBA Language
English language
The Institute reserves the right to change the fees, syllabus and regulations. Students re-sitting or re-taking a course or changing their centre of study assume full risk of such changes and of any additional fees applicable at the time.
THE MBA PROGRAMS
1. Business administration
2. Global corporate strategies
3. Marketing strategy
4. Financial management & investment
5. Tourism management
6. European studies
7. Insurance
8. Banking
9. Shipping
10. Financial & computers management
11. Human resources management
12. Global marketing strategies
13. Public relations & advertising
14. Health unit’s management
15. Logistics
VERY IMPORTANT NOTE
ALL MBA programs are made up of THREE core compulsory courses PLUS a Thesis which is also compulsory. On top of these, students will be required to study and successfully complete from FOUR TO SEVEN electives which will be allocated by the Institute based on the candidate’s academic background.
THE MBA CORE COMPULSORY COURSES
For all MBA programs students are required to complete successfully THREE core courses and prepare an up to standard Thesis.
CORE COMPULSORY COURSES
1.ORGANISATIONAL BEHAVIOUR
2.BUSINESS POLICY & STRATEGY
3.OPERATIONS MANAGEMENT
A THESIS IS A PREREQUISITE FOR ALL MBA PROGRAMS
THESIS
A Thesis of 10,000 words MUST be submitted by the completion of the MBA program. However, students are encouraged to begin thinking about the area of concentration long before the completion of the program. The Thesis is a major part of the MBA program and a student not submitting an up to standard Thesis will not be awarded the MBA. The Thesis must be on a topic agreed with the student’s Tutor and should have a research bias.
Thesis Proposal
A Thesis proposal must be submitted to the Tutor long before the end of the taught program on a special form provided by the Institute. Rules and Regulations for the preparation of the Thesis are also provided to the student by the Institute.
Thesis Philosophy
The basic philosophy of the Thesis revolves around the identification of an issue or problem relevant to the MBA program, which merits investigation. The research should involve collection and analysis of original data or analysis of original data or analysis of existing data in an original way and should make a contribution to the specific area under investigation.
If upon submission the Thesis is not of an acceptable standard then students need to re-submit their Thesis within two months and pay an extra EUROS 100 re-submission fee. This is the last chance and if the Thesis is found unsatisfactory again then the student cannot be awarded the MBA.
In Such a case the student must register again, pay a registration fee and prepare a new Thesis on a fresh subject agreed between the student and his/her Tutor.
European Office: P.O. Box 25288 - Nicosia 1308 Cyprus t: +357.22.778475 f: +357.22.779331
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