This MBA program is a unique and innovative programme. It reflects the needs of students who intend to work in the digital economy sector and it will provide them with the knowledge and skills required by the employers. This programme is particularly suited to candidates who want to develop a deeper understanding of new concepts. However, it is also an excellent grounding for any applicant who wishes to enter the field, offering a comprehensive grasp of digital marketing. You will grow, both professionally and personally, to reach your full potential.
The programme structure provides a comprehensive examination of integrated marketing communications and consumer behaviour, and concentrates on Web Marketing and its metrics and evaluation, focusing on both theoretical concepts and practical digital marketing skills. By the end, this programme will enable you to plan and measure the importance of digital marketing, to integrate multi-channel marketing in the business development, to acquire the necessary know-how to concentrate and build e-customers’ loyalty, and to follow the business evolution in its new environment.
This program is designed for executives working in marketing, advertising, communications, sales, IT professionals looking to expand into a marketing role, or anyone who is responsible for developing a digital media or social media plan for their organization.
Key topics include:
- Analyzing digital market opportunities and risks
- Understanding how to engage, listen, respond, and empower customers
- Evaluating the power and levers of social networks
- Designing and measuring viral marketing programs
- Integrating online and offline marketing strategies
- Maximizing company profitability through digital pricing tools and strategies
- Developing ways to leverage technologies to create augmented reality solutions
- Exploring new technologies to create new markets and drive innovation
MBA CORE SUBJECTS PLUS ANY 4:
Concepts of Digital Marketing
This course aims at discovering the mains stakes of marketing in the fast-growing online marketing sector with a special emphasis on the new business models: mobile-phones, e-business, channels integration, search engine optimization, blogs, social networks, brand differentiation management. We will proceed to the study of the tools while taking into account the marketing mix and its integration into companies' assets.
Consumer Behaviour in Digital Marketing
This course aims at understanding and identifying the new customer's motivation in order to adapt the development of the marketing campaign. We will explain the purchase decision process throughout the social stratification, the concept of culture and the societal behaviour of the new consumer through business applications.
Digital Marketing Strategy
The goal of this course is to review different types of objectives, strategies and tactics related to digital marketing planning, and to review the range of strategic options facing a digital marketing manager. It also aims to set specific goals for digital marketing plans, select and define digital marketing strategies and align digital marketing strategies with marketing and business goals.
Digital Marketing Tools
In this course, students will gain a critical understand of the tools available to reach consumers through digital media. The effectiveness and applicability in the marketing mix as a whole of web 2.0 applications, social media, networking, email and PPC will be thoroughly analysed, preparing students to incorporate them into the overall digital marketing strategy.
Social Media Marketing
This course aims to build deep customer relationships and enhance your firm’s online presence through the latest tools, techniques and strategies of social media marketing.
Digital Brand Management
This course aims to explore the competitive arena of online branded communication and to evaluate the digital tools that can be applied to enhance a firm’s brand.
This course aims to discover the latest tools and technologies of location based marketing and how to optimize for online mobile content.
Our MBA is designed for practising managers with previous relevant education, training and work experience who are required to make a major contribution to the policy of their organisations. The specific focus of the programme is on enabling managers to operate at a strategic level and manage their organisations effectively in the complex and uncertain business environment of today. Close links have been established with industry, commerce and the public sector, all of whom have contributed to the development and design of the programme.
(a) a first Degree in any discipline from this Institute
(b) a second class Honours Degree from a British or US accredited University
(c) any other approved and recognised English speaking University
(d)a professional qualification in a subject such as Accounting, Marketing, Insurance, Shipping etc., from a UK Chartered Examining Body.
Please note that the Institute reserves the right to change the fees, syllabus and regulations at any time. Students re-sitting or re-taking a course or changing their centre of study assume full risk of such changes and of any additional fees applicable at the time.
16. Digital Marketing
2. Business Policy & Strategy
3. Operations Management
A thesis proposal must be submitted to the Tutor long before the end of the taught programme on a special form provided by the Institute. Rules and Regulations for the preparation of the thesis are also provided to the student by the Institute.
If on submission the thesis is not of an acceptable standard, then students need to re-submit their thesis within two months and pay an extra EUROS 100 re-submission fee. This is the last chance they will have; if the thesis is found unsatisfactory again, then they will not be awarded the MBA. In such case, students must register again, pay a registration fee and prepare a new thesis on a fresh subject, once again agreed between the student and his/her Tutor.