Digital Marketing (1 Year, MBA)

Prospective Students

We will guide you through all the different options, and help you make the right decisions concerning your future. APPLY NOW!

Click here to find out how

Why Choose Distance Learning

At CIM (BVI), we have been pioneers in Distance Learning Education for more than 15 years - JOIN US TODAY !

Discover the options

What people say

Our staff, students and alumni excel in many areas; read their success stories here.

Success stories

News and Events

Collaboration with the Scandinavian Arts and Business Institute

24,May 2013

THE CYPRUS INSTITUTE OF MARKETING IN THE UNITED ARAB EMIRATES

28,March 2013

All news and events

Digital Marketing (1 Year, MBA)

In today´s highly competitive global business environment, marketing is undergoing an intense transformation. The digital media and internet have a growing influence on the new approaches to marketing. This shift in buying and consumerism requires a close training designed for students who are interested in this new activity sector. Digital marketing forms a significant segment of e-commerce and is a constantly changing area, presenting marketers with new challenges and opportunities on a regular basis. To date, the emergence of digital technology has led to a revolutionary change in marketing, and by the end of this decade every facet of the marketing mix will have been radically challenged.

This MBA program is a unique and innovative programme. It reflects the needs of students who intend to work in the digital economy sector and it will provide them with the knowledge and skills required by the employers. This programme is particularly suited to candidates who want to develop a deeper understanding of new concepts. However, it is also an excellent grounding for any applicant who wishes to enter the field, offering a comprehensive grasp of digital marketing. You will grow, both professionally and personally, to reach your full potential.

The programme structure provides a comprehensive examination of integrated marketing communications and consumer behaviour, and concentrates on Web Marketing and its metrics and evaluation, focusing on both theoretical concepts and practical digital marketing skills. By the end, this programme will enable you to plan and measure the importance of digital marketing, to integrate multi-channel marketing in the business development, to acquire the necessary know-how to concentrate and build e-customers’ loyalty, and to follow the business evolution in its new environment.

This program is designed for executives working in marketing, advertising, communications, sales, IT professionals looking to expand into a marketing role, or anyone who is responsible for developing a digital media or social media plan for their organization.

Key topics include:

Analyzing digital market opportunities and risks
Understanding how to engage, listen, respond, and empower customers
Evaluating the power and levers of social networks
Designing and measuring viral marketing programs
Integrating online and offline marketing strategies
Maximizing company profitability through digital pricing tools and strategies
Developing ways to leverage technologies to create augmented reality solutions
Exploring new technologies to create new markets and drive innovation

PROGRAMME STRUCTURE

MBA CORE SUBJECTS PLUS ANY 4:
Concepts of Digital Marketing
This course aims at discovering the mains stakes of marketing in the fast-growing online marketing sector with a special emphasis on the new business models: mobile-phones, e-business, channels integration, search engine optimization, blogs, social networks, brand differentiation management. We will proceed to the study of the tools while taking into account the marketing mix and its integration into companies' assets.

Consumer Behaviour in Digital Marketing
This course aims at understanding and identifying the new customer's motivation in order to adapt the development of the marketing campaign. We will explain the purchase decision process throughout the social stratification, the concept of culture and the societal behaviour of the new consumer through business applications.

Digital Marketing Strategy
The goal of this course is to review different types of objectives, strategies and tactics related to digital marketing planning, and to review the range of strategic options facing a digital marketing manager. It also aims to set specific goals for digital marketing plans, select and define digital marketing strategies and align digital marketing strategies with marketing and business goals.

Digital Marketing Tools
In this course, students will gain a critical understand of the tools available to reach consumers through digital media. The effectiveness and applicability in the marketing mix as a whole of web 2.0 applications, social media, networking, email and PPC will be thoroughly analysed, preparing students to incorporate them into the overall digital marketing strategy.

Social Media Marketing
This course aims to build deep customer relationships and enhance your firm’s online presence through the latest tools, techniques and strategies of social media marketing.

Digital Brand Management
This course aims to explore the competitive arena of online branded communication and to evaluate the digital tools that can be applied to enhance a firm’s brand.

Mobile Marketing
This course aims to discover the latest tools and technologies of location based marketing and how to optimize for online mobile content.

Download Programme Leaflet

MBA Programs

What is an MBA?

The MBA programme was developed originally in the United States and soon afterwards was introduced in the UK. It is currently expanding rapidly in continental Europe and the rest of the world. With the growing internationalisation of the world economy, an increasing number of companies and organisations require top managers to have an MBA Degree. The degree covers not only Business Administration per se, but also a variety of subjects, all of which are of vital importance to managers in business and the public sector.

Why have an MBA?

The Cyprus Institute of Marketing (BVI) MBA programme is action-oriented and is designed to accelerate the managerial and leadership development process of candidates. Gaining an MBA from the Cyprus Institute of Marketing (BVI) will make you a great deal more competitive in the market place, as your knowledge of management skills and operating techniques will be significantly improved. Management in both the private and public sectors requires the highest level of relevant training, as well as vision, analytical skills and the ability to implement far-reaching decisions; our MBA programme stimulates students to look beyond narrow boundaries and horizons, preparing them for higher-level career-planning.

Our MBA is designed for practising managers with previous relevant education, training and work experience who are required to make a major contribution to the policy of their organisations. The specific focus of the programme is on enabling managers to operate at a strategic level and manage their organisations effectively in the complex and uncertain business environment of today. Close links have been established with industry, commerce and the public sector, all of whom have contributed to the development and design of the programme.

Aims:

- Enable students to gain a broad understanding of the Managerial techniques regarding decision-making;

- Provide a global view of organisations and their environment so as to enable students to face the challenges of the 21st Century;

- Underline the importance and significance of the increased managerial effectiveness and competence, and understand the various strategic approaches;

- Enrich students’ development and managerial prospects by encouraging learning through their own past experience and their current and future needs and the needs of their market and society.

At the end of the programme students will be able to:

- Comprehend and appreciate the concepts and theories of Management and see to what extent these theories are applicable in the real and changing world;

- Understand and evaluate the objectives and importance of formulating strategies in a local and global context;

- Be able to diagnose and analyse intricate situations and deal with unforeseen exogenous factors affecting the internal environment of their organisation;

- Deal effectively with the human deficiencies and be able to tackle human friction and lead their teams through tough decisions and times;

- Face the challenges of career requirements more confidently and increase their advancement prospects for acquiring a senior managerial position.

Entry Requirements

Entry requirements are flexible and are based on a candidate’s proven academic ability, motivation, experience as a manager or business executive and an assessment of the benefits that he or she is likely to derive from the programme. The usual minimum academic qualifications required are
(a) a first Degree in any discipline from this Institute
or
(b) a second class Honours Degree from a British or US accredited University
or
(c) any other approved and recognised English speaking University
or
(d)a professional qualification in a subject such as Accounting, Marketing, Insurance, Shipping etc., from a UK Chartered Examining Body.

The decision of the Board regarding admissions is final. No Reason for acceptance or rejection will be given to candidates or to anyone else. The Institute reserves the right to vary its admission criteria from time to time. The Academic Registrar is responsible for the interpretation of the admission criteria and may impose other conditions to be satisfied before admission.

Commencement of Course

Students may apply for admission and start their studies anytime during the year.

Duration

Minimum period: 12 months

Maximum period: 36 months

Examination Dates

Exams are held at approved Overseas Centres every June and January. Students are not allowed to sit for the exams before the lapse of 9 months from the date of registration into the programme. Students wishing to enter for the examinations must complete an examination entry form (EEF79) and sent it to the Institute at least one month prior to the examination date.

Teaching Language

English

Please note that the Institute reserves the right to change the fees, syllabus and regulations at any time. Students re-sitting or re-taking a course or changing their centre of study assume full risk of such changes and of any additional fees applicable at the time.

MBA PROGRAMMES

1. Business administration

2. Global corporate strategies

3. Marketing strategy

4. Financial management & investment

5. Tourism management

6. European studies

7. Insurance

8. Banking

9. Shipping

10. Financial & computers management

11. Human resources management

12. Global marketing strategies

13. Public relations & advertising

14. Health unit’s management

15. Logistics
16. Digital Marketing

VERY IMPORTANT NOTE

ALL MBA programmes are made up of three core compulsory courses plus a compulsory thesis assignment. On top of these, students are required to study and successfully complete from four to seven electives, allocated to the student by the Institute based on the candidate’s existing academic credentials.

CORE COMPULSORY COURSES

1. Organisational Behaviour
2. Business Policy & Strategy
3. Operations Management

THESIS - A PREREQUISITE FOR ALL MBA PROGRAMMES

The 10.000-word thesis is a major part of the MBA and a student not submitting an up-to-standard thesis will not be awarded the MBA. The thesis must be submitted by the completion of the MBA programme. Students, however, are encouraged to begin thinking about the area of concentration long before the completion of the programme. The Thesis must be on a topic agreed with the student’s Tutor and should have a research bias.

A thesis proposal must be submitted to the Tutor long before the end of the taught programme on a special form provided by the Institute. Rules and Regulations for the preparation of the thesis are also provided to the student by the Institute.

The basic idea behind the thesis exercise is for students to identify an issue or problem relevant to the MBA programme meritting investigation. The research should involve collection and analysis of original data or analysis of existing data in an original way and should make a contribution to the specific area investigated.

If on submission the thesis is not of an acceptable standard, then students need to re-submit their thesis within two months and pay an extra EUROS 100 re-submission fee. This is the last chance they will have; if the thesis is found unsatisfactory again, then they will not be awarded the MBA. In such case, students must register again, pay a registration fee and prepare a new thesis on a fresh subject, once again agreed between the student and his/her Tutor.

European Office: P.O. Box 25288 - Nicosia 1308 Cyprus t: +357.22.778475 f: +357.22.779331

Developed by: LightBlack.eu