Business Studies (3 years, B.Sc.)
Prospective Students
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Business Studies (3 years, B.Sc.)

Year 1

1. Marketing Management
2. Economics
3. Business Organization
4. Statistics
5. Business English
6. Commercial Law
 
Year 2 - Advanced Diploma in Business Studies
 
1. Financial & Management Accounting
2. Behavioural Studies
3. Human Resource Management
4. Computers & Information Systems
5. Case Study Analysis
6. Practice of Marketing
 
Year 3 - Bachelor in Business Studies
1. Marketing Communications
2. Executive Skills
3. Public Relations
4. Marketing Planning & Control
5. International Marketing Strategies
6. Case Studies

Upon successful completion of Year I students are awarded the DMM (Diploma in Marketing).
Upon successful completion of Year II students are awarded the Advanced Diploma in Business Studies  and upon successful completion of Year III the B.Sc in Business Studies is awarded.



 
The Aims
The aim of this Course is to increase and refine the strategic management skills of the students (most of them are already in managerial posts).

Superior management is the product of certain attitudes, knowledge, and skills that combine in unique persons to secure an Organization’s survival, growth financial returns, and continuous adaptation to changing circumstances. Identifying and helping produce such attitudes, are what this Course is about. We pursue this aim through the experience, intelligence, and wisdom of our carefully selected Members of Staff (all of them in high managerial positions in Industry, Banking and Business) whom we encourage to be venturesome, authoritative, and contentious enough to keep us all awake.
As firms in Cyprus and abroad face the challenges of the 21st Century, there continues to be a need for increased numbers of managers who have been trained as generalists.

Our Institute has designed the Business Administration program with the following goals in mind:

• to develop strategic thinking and planning to defend market share locally and seek competitive advantages in world markets.
• To define clear approaches to strategic management with regard to specific overseas markets’ environmental conditions social, cultural, political, technological and economic trends.
• To understand the importance of the «old world» role in the world markets.
• To enhance the effectiveness of managers from different Organizations and nations through cross-fertilization achieved by the exchange of experiences and viewpoints.

Companies of today are facing new economic, political and social challenges. The dramatic political changes in the Middle East, former Soviet Union, former Eastern European countries, and African zones and an escalating inflation coupled with rising unemployment in Europe and U.S.A. paint a pessimistic picture for the world Business Manager.
 
The Program emphasizes strategy formulation and implementations as it occurs in each of the functional areas and in the Organization as a whole Strategy formulation is concerned with an analysis of the interaction of external (outside the Firm) environmental factors, with internal (inter-firm) strengths and weaknesses, and the goals and values of the Organization’s key managers. It focuses on (a) economic, social, political and technological trends (b) the state of the industry and (c) the determination of strategic areas that offer an opportunity for aggressive competition.

Strategy formulation is examined on two levels:
(1) Corporate strategy examines the strategy of a Corporation or a portfolio of businesses or strategic business units.
(2) Business strategy investigates the strategy of a Business area or a strategic business unit.
 
While strategy formulation focuses on questions of direction, implementation investigates the most effective means of working in those directions. It examines:
(i) Organizational structure
(ii) Managerial process, including planning, decision making, control, rewards and punishments and
(iii) Human resources, including leadership motivation, inter and intra group dynamics.
 
European Office: P.O. Box 25288 - Nicosia 1308 Cyprus t: +357.22.778475 f: +357.22.779331
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